AllstateGarage.com, offers riders the chance to view and map their own rides, build their own custom bikes and share on-the-road experiences. Visitors can also watch how-to videos featuring professional mechanics from Indian Larry Legacy, a custom motorcycle shop paying homage to the legendary builder, Indian Larry, and his renowned East Coast chopper-style bikes.

AllstateGarage.com is an extension of the brand's "Biker Agents" print ad campaign, that features several of the more than 600 Allstate agents who ride. 

Site contains over 40,000 possible bike combinations, Google API mapping for custom motorcycle routes, how-to videos and a custom chopper build so users could see a one-of-a kind motorcycle built in real time.