Bud Light’s  kicks off the next evolution of the “Up For Whatever” campaign with a 90 second Super Bowl spot that takes an unsuspecting (REAL) person and his friends out of a bar and drops them directly into a life size PacMan arcade game.

Directed by Frederik Bond the spot was shot with over 45 cameras capturing continuous live content. Game play was fully functional and was built with custom technology from the creator of Wiziwig. The game play was based off infrared, AMX and LED beacon technology that integrated audio, video and lighting into one system.

The set was the size of an NFL Football field. While the game itself secured a spot in the Guiness Book of World Records for the largest working Pac Man Game built. (almost twice the size of a NBA Basketball Court).

This is not another cooking spot but rather an emotional journey through the kitchen laced with visual poetics that illuminate a diverse range of intimate feelings. Whether we're releasing stress by tenderizing meat, or finding inner peace with slow boil, the tools of the kitchen are vessels of self-expression. By juxtaposing intimate and spontaneous moments of life alongside its cooking counterpart, we'll experience an elevated sense of feeling: a visceral and emotional understanding of the way we make food.

Food may feed your body, but making feeds your soul.

“Bound by Nothing” is the relaunch of JennAir (Whirlpool’s luxury brand). The campaign launched as an overhaul of JennAir's brand with a new suite of products, new broadcast, print, website, retail, OOH and social channels. JennAir started from the ground up and designed their new suite of products with the insight from Tesla and Apple designers. People are locked into the norm of old-school luxury when it comes to appliances. "'Bound by Nothing' is about deprogramming those preferences. JennAir is challenging conventions of the category, design, and the inherited perceptions of luxury should be.

Bud Light is creating a town called "Whatever USA" inviting people - via a huge summer-long TV, social and in-bar campaign - to audition for a chance to be invited in September for a 3 day all of branding party.

The brand has already auditioned more than 100,000 people, and held 11,000 on-trade promotions. That's thanks in part to a major ad campaign that kicked off in early June, including new TV executions every two to three weeks (featuring the supposed mayor of this party town) and huge outreach online

This isn't simply a film about cooking, it's a story about the journey of discovery and the process of creation.  
A story about the passion and effort, about the self-expression and having the tools to make that possible.

The film doesn't just speak to those who already love to cook, but instead inspires a much broader audience to discover and fall in love with the art of food. Drawing the user into the world of KitchenAid, and inspiring them to being their journey of culinary exploration and creativity.

The “Zack” campaign for Procter & Gamble was awarded the Hall of Fame award in the Film category at the 2017 Clio Awards. Hall of Fame awards recognize outstanding work from the past that have stood the test of time and that are respected and admired by both consumers and the advertising community.

“Zack” is a five part film that follows the story of a teenage boy who wakes u one day more like a girl. Consumers were able to follow Zack’s blog in real time as he uncovered he was now having his menstrual cycle for the first time. The full set of episodes can be viewed on funnyordie.com

Meanamorphosis is the story of Emily Monroe, a bully whose mean behavior causes her to change in an unusual way.

This strange tale is accompanied by a “scratch & sniff” card with eight different scents. Some of them smell nice and some are as nasty as the bully herself.

Meanamorphosis is part of Mean Stinks, the grassroots anti-bullying program created by Secret deodorant. To learn more, go to Facebook.com/MeanStinks.

Leo Burnett Chicago and Norton created the first-ever integrated, multi-screen user experience, “Enjoy Your Privacy” as a reminder that no device is safe from digital dangers without the right protection.

By logging on enjoyyourprivacy.com on your phone and computer, the campaign gives consumers permission to do the unthinkable – hack into the phones of seven fictional characters and gain access to their text messages, photos, emails and bank statements. Suddenly, seemingly normal lives become complex and users discover detailed back-stories that slowly weave together to form a greater plot.

The Black Market videos are a 5-part “how-to” series featuring a fictional cyber-criminal by the name of C.J. Nielsen. Throughout the lessons, C.J. takes the viewer through the various devious techniques used by cybercriminals to steal money and the identities of their victims. The videos were part of an international promotional tour sponsored by Norton educating people on cybercrime.

AllstateGarage.com, offers riders the chance to view and map their own rides, build their own custom bikes and share on-the-road experiences. Visitors can also watch how-to videos featuring professional mechanics from Indian Larry Legacy, a custom motorcycle shop paying homage to the legendary builder, Indian Larry, and his renowned East Coast chopper-style bikes.

AllstateGarage.com is an extension of the brand's "Biker Agents" print ad campaign, that features several of the more than 600 Allstate agents who ride. 

Site contains over 40,000 possible bike combinations, Google API mapping for custom motorcycle routes, how-to videos and a custom chopper build so users could see a one-of-a kind motorcycle built in real time.

Cannes went live to the masses with the first ever twitter controlled man. DOD was a 24/7 – six day campaign following a man who would do whatever you tweeted. DOD generated 3 million mentions on twitter from 132 countries; 144 hours of continuous live streaming content with over 100 million media impressions. 

The Gang Up for Good (meanstinks.com) site is a social aggregation tool that helps teens take on bullying in real time. The site allows users to search for peer-to-peer advice, get encouragement, talk with counselors, and learn on how they can prevent bullying in their schools. Over 1.2 Millions users watched films, uploaded their own songs and downloaded educations content so they could start taking an active roll to stop bullying in our schools. 

In a world of increasing violence, Peace One Day asked us to raise awareness for Peace Day, September 21st. This led Leo Burnett to create Recipeace, a movement that brings conflicting people together over food.

Silk-screened olive oil bottles served as the campaign’s centerpiece. Placed on restaurant tables throughout Chicago, they inspired diners to break bread together as a first gesture toward settling their differences on Peace Day.

Campaign postcards and table tents were used in restaurants throughout Chicago. The juxtaposition of weapons and food suggests the choice between settling a difference with violence, or coming together over a meal to bury the hatchet.

Awarded the inaugural D&AD White Pencil for an idea that has a genuine social impact, as well as Best of Show in Design and a Gold Pencil in the Design for the Greater Good category at the One Show Design Awards. The posters were awarded a Bronze Clio, Bronze Lion at Cannes, and a Black Pencil for design.

As part of the Burger King campaign promoting Star Wars: Episode III - Revenge of the Sith, Crispin Porter + Bogusky (CP+B), Miami, has developed SithSense.com. On this Web site, one can play a game of 20 Questions with Darth Vader. What are you thinking of: animal, vegetable or mineral?

Once on the site, Darth Vader appears and walks toward the person playing the game. This live action footage is combined with Flash animation and is set on the planet of Mustafar. In his famous, breathy voice, the masked man says he will use the force along with the questions you answer to read your mind. However, specific objects do not concern him, he intones.

If a friend has sent you an e-mail directing you to the site, the leader of the dark side will address you directly; that is, if he recognizes the name your friend entered in the name field. For me, his intimidation tactics began with, "Emily, I hope you've come back with a larger brain." On my next visit he greeted me by saying, "Emily, I thought I was through with you."

There are approximately 300 audio clips programmed into the site. They are attached to movements, but could be attached to multiple movements, according to interactive creative director Jeff Benjamin. Vader also knows about 600 names, which he will say, and can identify approximately 10,000 things you might be thinking of, which he does not verbalize. Throughout the game, the screen may shake--take that as a warning that Vader is upset with you.

The programming for the game originated with statistician Robin Burgener whose company is 20Q (http://20Q.com). This online game format of 20 Questions was in synch with the creatives' desire to utilize Vader's force in a magical way.

Site built for the launch of Coke Zero in the United States. Using data visualization users could see the 'collective mood' of the world. The interface queries the current mindset ('chill') of a user, which is then mapped in real time to a world map. this map also displays additional data & text messages submitted by other users, all placed on the appropriate geographical locations.

ArcticHome.com featured a 3D experience that has digital representations of six actual polar bears that are being tracked in the wild. Follow their every move through a 3D experience on your desktop, tablet or mobile device. Coca Cola went all in by leveraging its digital network, whiting out billboards across the country, including in New York's Times Square and all social media elements. More than 1.4 billion special-edition Coke cans rolled out on Nov 1. 

Campaign raised over five million dollars in contributions and helped bring social awareness to the polar bears plight.

What is the best chicken sandwich in the world? Instead of pitting the new Tendercrisp chicken sandwich against the likes of Mcdonald's and Wendy's, BK challenged its two chicken sandwiches against one another. In this multi-player real-time game users could choose between Tendercrisp and Spicy Tendercrisp. Competitors fought in real time as they waited for the real fight to be broadcast live on TV. Fox Sports carried the fight as Tendercrisp took to the challenge and beat Spicy to be crowned the Chicken Sandwich of the World. 

Built by WDDG

Leo Burnett and Domani Studios launched a site supporting Allstate and the U.S. Olympic Committee's joint effort to create an Olympic bid for the city of Chicago. 

Allstate Playground let kids and adults alike build a virtual playground step-by-step using various accessories and colors. The site was initially conceived as a contest where the top vote-getter will have their design actually built within Jesse Owens Park on Chicago's South Side. 

Producer - Nix Traxler

Director of Emerging Media - Rob Tripas