Bud Light’s  kicks off the next evolution of the “Up For Whatever” campaign with a 90 second Super Bowl spot that takes an unsuspecting (REAL) person and his friends out of a bar and drops them directly into a life size PacMan arcade game.

Directed by Frederik Bond the spot was shot with over 45 cameras capturing continuous live content. Game play was fully functional and was built with custom technology from the creator of Wiziwig. The game play was based off infrared, AMX and LED beacon technology that integrated audio, video and lighting into one system.

The set was the size of an NFL Football field. While the game itself secured a spot in the Guiness Book of World Records for the largest working Pac Man Game built. (almost twice the size of a NBA Basketball Court).