Bud Light is creating a town called "Whatever USA" inviting people - via a huge summer-long TV, social and in-bar campaign - to audition for a chance to be invited in September for a 3 day all of branding party.

The brand has already auditioned more than 100,000 people, and held 11,000 on-trade promotions. That's thanks in part to a major ad campaign that kicked off in early June, including new TV executions every two to three weeks (featuring the supposed mayor of this party town) and huge outreach online