ArcticHome.com featured a 3D experience that has digital representations of six actual polar bears that are being tracked in the wild. Follow their every move through a 3D experience on your desktop, tablet or mobile device. Coca Cola went all in by leveraging its digital network, whiting out billboards across the country, including in New York's Times Square and all social media elements. More than 1.4 billion special-edition Coke cans rolled out on Nov 1. 

Campaign raised over five million dollars in contributions and helped bring social awareness to the polar bears plight.