Leo Burnett and Domani Studios launched a site supporting Allstate and the U.S. Olympic Committee's joint effort to create an Olympic bid for the city of Chicago. 

Allstate Playground let kids and adults alike build a virtual playground step-by-step using various accessories and colors. The site was initially conceived as a contest where the top vote-getter will have their design actually built within Jesse Owens Park on Chicago's South Side. 

Producer - Nix Traxler

Director of Emerging Media - Rob Tripas