Leo Burnett Chicago and Norton created the first-ever integrated, multi-screen user experience, “Enjoy Your Privacy” as a reminder that no device is safe from digital dangers without the right protection.
By logging on enjoyyourprivacy.com on your phone and computer, the campaign gives consumers permission to do the unthinkable – hack into the phones of seven fictional characters and gain access to their text messages, photos, emails and bank statements. Suddenly, seemingly normal lives become complex and users discover detailed back-stories that slowly weave together to form a greater plot.