The “Zack” campaign for Procter & Gamble was awarded the Hall of Fame award in the Film category at the 2017 Clio Awards. Hall of Fame awards recognize outstanding work from the past that have stood the test of time and that are respected and admired by both consumers and the advertising community.

“Zack” is a five part film that follows the story of a teenage boy who wakes u one day more like a girl. Consumers were able to follow Zack’s blog in real time as he uncovered he was now having his menstrual cycle for the first time. The full set of episodes can be viewed on funnyordie.com